THE FIVE OPTIONS
Five ways to get value out of a firm, and what each one costs
A licence is only interesting relative to the alternatives. So here is the honest comparison, including doing nothing, which is frequently the right answer and is rarely presented as an option.
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Six questions, roughly two minutes.
Compared on what you give upIncluding the option of doing nothingCosts nothing to evaluate
WHAT EACH ONE COSTS
The five, on the dimensions that actually matter
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Compare it properly against what else you could do
Six questions, about two minutes, and a straight answer including when the answer is that you should not bother.
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